Developing information for the Web requires a focus on meeting user needs. To accomplish this, Brio Factors methodology involves six elements and these six continuously ongoing processes:

Planning:

Define target audience, purpose, objectives, and policies for information development and use.

Analysis:

Check technical construction of web with validation tools; evaluate information consistency and verify correctness of domain information.

Design:

Separate information into page-sized chunks; connect pages along routes of use and user thinking; provide information, context, and navigation cues; create a consistent look and feel.

Implementation:

Create an extendible directory and file structure; use templates for supporting consistent look and feel; check implementation in various browsers.

Promotion:

Target publicity releases for general Web audiences, potential users, and current users; follow online community norms and practices; innovatively connect with users to meet their needs.

Innovation:

Continuously and creatively work for improvement to meet user needs; use testing, evaluation, and focus groups to shift and change web's content as user needs change.